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NEW CLIENT: NUSANTARA ELDERLY CARE

Selamat Datang! Welcome! The warmest homes for elderly demented Indonesians you will find in the Netherlands. Demented elderly peopleAi??often don’t remember practical things. But what they all remember is the smell, the warmth, the food and climate of their home country Indonesia. They never forget the sound of their homeland and songs of their youth. Like mrs. Mambu, (Ruby’s mother who’s nickname was Tine), she spent her last years happily in one of the 4 homes of Nusantara. Recently we were asked by Nusantara, our very first client, to develop a new brand positioning, corporate identity and marketing plan.Ai??AAi??coincidence or destiny?

Nusantara: Frans Broekhuizen – Board Director,
Marja van der Linde – Manager, Joyce Brilleman – Communications

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