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VSM: OPTIMISME & ZEKERHEID

Strategisch onderzoek naar de identiteit van VSM leidde tot een nieuwe tv campagne. Nieuwe muziek was nodig om de merkwaarden zekerheid en optimisme emotioneel te laden en de claim kracht bij te zetten. In de melodie is het soundlogo verwerkt en dat zorgt voor verhoogde merkherkenning.

De merkmuziekAi??wordt nu ingezet in alle media en middelen waarbij geluid een rol speelt, zoals in de nieuwe tv commercials, online videoai??i??s en zelfs in de telefoonwachtmuziek. De commercials zijn gemaakt door Choq.

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